The RFP is external-facing. Once the project brief has defined the need, the RFP is the tool used to engage the consulting market. It packages the essential elements of the brief (objectives, scope, constraints) into a formal invitation for consultants to propose their solution. An RFP adds structure: submission rules, evaluation criteria, deadlines, required formats. It’s designed to allow fair comparison of providers and ensure consultants respond with tailored approaches and pricing.
👉 Key point: The audience is consulting firms. Its job is to generate competitive, structured proposals that can be evaluated.
